Earth Day: Protecting Our Planet, One Glass of Wine at a Time

When shopping for wine, do you think about the environmental impact that producing each bottle may have had? As we near Earth Day, I challenge you to think more about the sustainability of the wineries you’re purchasing bottles from. And learn more about what the word “sustainability” really means.

In Italy specifically, there is an entire classification for wineries called VIVA that meet certain guidelines, run by the Italian Ministry of Ecological Transition. The goals of VIVA are to improve sustainability performance in vineyards and wine production. And develop a methodology for assessing the sustainability of wineries and their products – from field all the way to the consumer.

The indicators that are taken to account when reviewing if a winery meets VIVA standards includes:

  • AIR: The winery is evaluated on the greenhouse gas emissions that are both directly and indirectly related to the production of the wine
  • WATER: The winery is graded on the total volume of water used by the company, including in the vineyard and in the production facilities
  • VINEYARD: The winery is evaluated on the use of pesticides and their effect on nearby bodies of water, the soil, and the impact of the entire vineyard on the land
  • TERRITORY: The winery must also abide by certain specifications that have a greater role in the landscape of the vineyard, specifically with historic land and wine regions that are recognized as World Heritage Sites


Carpineto prides itself on its Sustainable Production Code, which includes VIVA Certification, as well as a few other key points that I find incredibly important. The winery does not use any additives, adjuvants or stabilizers (with the exception of low doses of sulphites) and absolutely NO use of animal proteins, making their wines vegan-friendly. The winery also prides itself on Biodiversity protection and use of state-of-the-art technology that helps ensure sustainable and precision agriculture. Carpineto also prides itself on being carbon positive, with their woods and vineyard absorbing 26% more CO2 than they produce!

This Earth Day, I recommend opening up a bottle of Carpineto’s Vino Nobile Di Montepulciano and pairing it with a homemade meal. With velvety texture and dark fruity notes, this wine would pair well with a hearty red sauce with mushrooms and pasta. Check out your local farmer’s market and see if you can find organic and sustainably farmed produce, make some pasta from scratch, and eat your meal outside to celebrate our Earth and all it has to offer. Saluti!